April 17, 2021

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All Things Delicious

The Foodstuff Artist Whose Viral Recipe Brought about Shortage of Greek Feta Cheese

4 min read

Feta cheese
Jenni Häyrinen in Milia, Greece. Image credits: Jenni Häyrinen. Instagram @liemessa

Jenni Häyrinen is the Finnish food artist at the rear of the mouthwatering baked feta pasta recipe that has absent viral on social media throughout the world, boosting feta cheese profits to an unprecedented peak and even leading to shortages in markets throughout the globe.

International media documented the enormous effects of Jenni’s dish on feta offer and demand across the Usa very last month, as the wildly popular recipe, which debuted on the internet in 2018 below its Finnish title “uunifetapasta”, went trending after all over again thanks to a TikTok online video.

The ingenious food blogger from Helsinki tells Greek Reporter the place the inspiration arrived from for this a great deal beloved dish, what would make feta so preferred with folks from various culinary backgrounds, and what her particular impression of primary Greek cuisine throughout a transient remain in the place was.

Phenomenal impact of oven-baked feta

A handful of months immediately after the on the web publication of Jenni’s feta pasta recipe, “oven feta” rated as the most searched keyword in the food items classification on Google Finland for 2019, and “uunifetapasta” was justifiably awarded Phenomenon of the 12 months.

But that was just the commencing of a really phenomenal impression.

A 12 months later on, in September 2020, Jenni was to obtain out that, the enormous reputation of her recipe caused feta cheese sales to go up by 300% cent in Finland on your own, and that retailers ended up jogging out of standard ingredients for the dish.

By that time, the primary “uunifetapasta” put up had exceeded 2.7 million views, although Finland by itself has only 5.5 million inhabitants.

Baked feta pasta
Baked feta pasta. Picture credits: Jenni Häyrinen. Instagram @liemessa

“Some stores ran out of feta cheese. 1 large chain retailer documented that their feta income went up 300%, while I commenced receiving messages from my followers telling me that they could no lengthier uncover feta in their community keep.

“It was the exact same story with basil, which you also will need for the recipe. After I went to my community retailer to get feta cheese for my uunifetapasta and they ended up out of feta far too! That was amusing, but I could only blame myself”, she laughs.

The fascination with the dish has considering that continued to consider the environment by storm, most a short while ago winning above US foodies, as the most up-to-date profits data -let by itself social media stats- verify.

Feta cravings

The greatly influential food items blogger admits that the inspiration for working with feta cheese when creating this distinct recipe stemmed from  her personal adoration of feta and her cravings for it.

“I appreciate feta cheese. It is rich in taste, salty, and melts just excellent. I like it baked, and craved for it as whenever I was emotion peckish. I needed to deal with myself a fast lunch, so I assumed why not bake it with lots of tomatoes to generate a sauce and increase pasta to it!”, Jenni recounts.

Baked feta pasta in the making
Baked feta pasta in the generating. Photograph credits: Jenni Häyrinen. Instagram @liemessa

Regardless of her assurance in her recipe, the eventual enthusiastic response that it been given -and is even now getting these days, about two years from its emergence- was just past creativeness.

“I realized it was a great recipe when I posted it, so I questioned my followers if they have tried out the new viral pasta nonetheless and utilised hashtag #uunifetapasta. It was much more of a joke at first, but correct away it commenced going definitely viral -initial on Instagram tales.

“The following weekend I ran a 3-day #uunifetapasta stay, all over again on my Instagram stories, as I reposted my followers’ creations. Newspapers picked on it and in just a couple of weeks everybody in Finland was cooking it”, she remembers.

Particular favorites

Jenni declares remaining a enormous customer of olive oil, olives and feta, which she usually takes advantage of for her recipes.

“Mediterranean food items and Greek cuisine are preferred and properly-acknowledged all over the world. We really don’t have a similar community cheese below, so imported, reliable Greek feta is a normal preference for many dishes that go nicely with feta cheese”, she describes.

Mediterranean vegetables are the base of Greek cuisine. Photo credits: Jenni Häyrinen Instagram @liemessa
Mediterranean greens are the base of Greek cuisine. Photograph credits: Jenni Häyrinen Instagram @liemessa

All through a small stay in Greece in 2018, Jenni had the prospect to encounter conventional Greek delicacies while attending a food images workshop in Milia.

While she ate mainly regional foodstuff at the spot exactly where she stayed, she obtained to stop by places to eat too, a variety of occasions.

Jenni got a real taste of traditional Greek cuisine during her stay at Milia. Photo credits: Jenni Häyrinen Instagram @liemessa
Jenni obtained a actual flavor of regular Greek delicacies during her keep at Milia. Picture credits: Jenni Häyrinen
Instagram @liemessa

“My favourite dishes that I got to taste were the spanakopita spinach pie and octopus salad. I like to prepare dinner moussaka at dwelling as well -it will have to be my husband’s favorite foodstuff!”, she reveals.

Spanakopita pie is another personal favorite Greek dish of Jenni. Photo credits: Jenni Häyrinen Instagram @liemessa
Spanakopita pie is a different personalized most loved Greek dish of Jenni… Photo credits: Jenni Häyrinen Instagram @liemessa

...and so is grilled octopus too.. Photo credits: Jenni Häyrinen Instagram @liemessa
…and so is grilled octopus as well. Photograph credits: Jenni Häyrinen Instagram @liemessa

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